I cross the streams, discussing Hated Yankees and journalism

“Don’t cross the streams,” we were warned in “Ghostbuster.” It can be bad.

But I crossed the streams today, mentioning this Hated Yankees blog in a journalism workshop today, then continuing the discussion later on the Twitter account I usually use for discussions of journalism and not for my opinions about the New York Yankees. That’s the topic of this blog and the related @hatedyankees Twitter account.

My Hated Yankees identity creeps into my journalism workshops occasionally for two reasons:

1. As an example of why a journalist would use a personal Twitter account separate from the account you use for work, I mention that I launched @hatedyankees because I didn’t want to annoy or bore journalists who hated the Yankees or didn’t care about baseball with my tweets about the Yankees. But I did want to tweet about the Yankees (it was October 2009 when I launched the Twitter account and this blog, chronicling and celebrating the Yankees’ drive to the World Series title that year.)
2. I mention my 2009 blog post about why Don Mattingly belongs in the Hall of Fame as an example of a bad headline for search engines. I didn’t understand SEO well then and my headline, “You be the judge: Who’s a Hall of Famer?” didn’t help people find my blog because it didn’t include the name most likely to be used in a Google search by someone who would be interested in my post.